You're not working too little. You're working too hard for too little. We find where the profit is leaking and put it back where it belongs: in your business, and your pocket.
June intake now open · 1 place left · two venues a month
Australian figures, 2025. Net profit per dollar: Australian Financial Review. Healthy-margin and wage benchmarks: Zest Specialty Coffee, Australian cafe benchmarks. The gap between 2% and 15% is rarely your food. It's leaks.
The leak finder
How leaky is your venue?
Tap what's true. Watch your plate.
100%Plate fullness
Nothing ticked. Lucky you, or not looking hard enough.
The 11pm till count that won't add up. The good staff you can't quite pay enough. The bin eating better than your regulars. I've lived all of it, on the floor, for years. So this isn't theory off a slide. It's the fix I wish someone had handed me.
The offer
Get it back. Keep it.
The average Australian venue keeps about 2 cents in the dollar. A healthy one keeps 10 to 15. On a $1M room, winning back even a few points is tens of thousands a year. We find it. You keep it.
Most owners try to do all of this themselves, at night, half asleep. For sixty days I do it for you, and I do each one properly. This is twenty years of running real venues, poured into yours.
✓Branding that makes you the first choice, not just another option
✓A logo and look people remember and trust
✓Brand positioning so you stand out, not blend in
✓We nail your ideal customer, so your money stops chasing the wrong people
✓A menu built to sell your best, highest profit dishes
✓Design that looks the part the second they walk in
✓A kitchen and floor that flow, so service stops fighting itself
✓Pricing that stops the quiet leaks draining your profit
✓Operations and systems written down, so it runs without you
✓Service that turns first timers into regulars
✓Outreach and marketing that actually brings people in
✓A UGC plan, so real content keeps coming after I leave
✓A full month of social posts, done and ready to roll
✓Found on Google and AI search, plus Google Business set up right
That is a year of work for most owners. We do it in sixty days, then hand it back running.
Bundled in. Yours.Most websites just sit there looking pretty and do nothing for you. Yours is built to sell. Sharp words, real photos, and set up so the right people find you on Google, get pointed your way by AI, and trust you before they call. It runs on Cyan, your AI receptionist that never sleeps and never calls in sick. Cyan answers your customers and books them in, day and night, while you work the floor. It makes you look like the best in town and brings people through the door for you. All yours. Live by Week 2.
You also keep this.Every system and step, written down. How your place really runs, made simple enough to hand to anyone. A venue that runs on the system, not on you. That means you can actually take a day off without it falling apart. And if you ever sell, a business that runs itself is worth a lot more to a buyer than one that needs you glued to the pass.
My promise: every leak found and named, in writing, in the first week. If I can't show you where the money goes, we stop there and you keep the report.
Two venues a month. When this month's two are taken, the next slot is next month.
Australian benchmarks, 2025: food cost 25 to 35%, wages 30 to 35%, rent about 10% of sales (Zest cafe benchmarks); average net profit about 2% per dollar (AFR). The leak-finder figure is a rough illustration, not your real number, and nothing here promises a result.
Honest first
For some venues. Not all.
If the left is you, apply. If the right is you, keep your money. No hard feelings.
✓ A fit if you
Run a real venue that's doing okay but leaking
Want to fix the lot in 60 days, not theorise
Can see the fee pays you back many times over
Want the operator's real time, not a course
× Not a fit if you
Genuinely can't find the fee right now
Want a magic fix with no work from you
Are chasing a guarantee of exact numbers
Think busy already means profitable
Apply
Let's see if you're a fit.
Two venues a month, so I read every application myself.
A few quick questions, then you pick a time. I reply within 48 hours, and if it is not a fit, you still leave with a clear shortlist.
The thank-you is a real conversation, not a bounty plastered on a page. We sort it fairly when your mate books.
Straight answers
The usual questions.
What is the Full Plate Method?
A 60-day restaurant revamp built on five steps: Pinpoint, Lock, Attract, Train, Embed. We plug the leaks before we fill the room.
How much is it?
The 10-Day Sprint is $8,000. The 60-Day Revamp is $30,000. Both paid in full upfront. The self-serve Playbook is in build, with a waitlist.
If I'm struggling, how can I afford this?
If you genuinely can't find the fee, this isn't the right step yet. It's for an owner doing okay who knows money is leaking. The fee pays itself back many times over. If money's tight, start on the Sprint.
Do you guarantee results?
No, and be careful of anyone who does. Your numbers depend on you and your team too. I promise the work: every leak found, the menu and pricing fixed, the brand and marketing rebuilt, the systems handed over.
How many venues do you take?
Two a month, maximum, so the work stays deep and Mike-direct.
How does the referral thank-you work?
Send a good-fit operator. They get a free 45-minute Leak Audit. If they book a Revamp, you get a genuine thank-you we agree on together.
"I watched good operators go under, not because they couldn't cook, but because nobody handed them the map. So I built one."
The Standard
The business you build should be truly amazing. It should be meaningful. It should be good for humanity. And it should be fun. If it is not all four, it is not the one to build.
Operator · creator of The Full Plate Method · founder of Great Aunty Three
