01 · Self-serve
The Playbook
Want the map, drive yourself.
$27
42 pages, instant download.
- Step One, taught in full
- The Leak Finder Scorecard + Leak Ledger
Get the playbook
02 · Done with you
The 10-Day Sprint
Want the diagnosis, fast.
By application
Ten days, Mike-direct. Paid upfront.
- Every leak found and named
- A clear report you keep
- Fee comes off the Revamp if you go on
Apply for the Sprint
03 · Done with you
The 90-Day Revamp
Ready to fix the lot, or build it.
From $8,000
Ninety days, Mike-direct. The full method.
- All five steps, end to end
- Website + AI booking agent
- Systems, team, handover + check-ins
Apply for the Revamp
What you get in the 90-Day Revamp
Ninety days from now, you walk into a business that finally pays you.
Picture it. The right regulars filling your room on a quiet Tuesday. Margins that finally show up in the bank. A team that runs the floor when you are not in it. Your nights back. And a business worth real money the day you ever choose to sell. That is the outcome. Here is everything I build into your venue to get you there, and every single piece is a service people pay good money for on its own.
Here is the real hack. Most people throw money away building this blind, one expensive mistake at a time. You build it once, with clarity, on the proven systems and processes a venue actually needs to succeed.
01 · Concept, positioning & your ideal customer
- ✓Concept design and the story behind your venue
- ✓Positioning so you stand out, not blend in
- ✓The big idea and the name, if you are starting fresh
- ✓We nail your ideal customer, so your money stops chasing the wrong people
02 · The numbers: costing, pricing, budget & cashflow
- ✓Recipe and food costing, line by line
- ✓Pricing rebuilt to stop the quiet leaks draining you
- ✓A full budget, profit and loss, and break-even
- ✓A cashflow forecast, so you see what is coming
- ✓Labour and wage costing that actually adds up
03 · A brand that makes you the first choice
- ✓A logo and identity people remember and trust
- ✓Brand guidelines so everything stays consistent
- ✓Flyers, print and signage, designed and ready
- ✓A menu designed to look the part the second they read it
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04 · Menu building, development & suppliers
- ✓A menu engineered to sell your best, highest-profit dishes
- ✓Recipe development and refinement
- ✓Menu planning and structure that flows
- ✓Supplier sourcing and ordering, sorted
05 · Location, lease & setup
- ✓Location and site selection guidance
- ✓A read on foot traffic and your catchment
- ✓Your lease read by someone who managed commercial property from 2022 to 2025 and has sat on every side of the table as tenant, landlord and agent, on terms that can save you far more than this whole fee
- ✓Kitchen and floor layout built for flow
- ✓Fit-out and setup planning input
06 · Systems, team & operations
- ✓Team structure, roles and responsibilities
- ✓A hiring and rostering plan, your team trained with the culture to match
- ✓POS, bookings and online ordering, set up right
- ✓Stock control, ordering and supplier management
- ✓Rostering, payroll and award compliance
- ✓Food safety and HACCP compliance, sorted
- ✓A recipe, costing and menu-engineering system
- ✓Cash handling, reconciliation and daily banking
- ✓Cleaning, maintenance and opening and closing checklists
- ✓A training and onboarding system anyone can follow
- ✓Customer, loyalty and reviews handled
- ✓A daily reporting and KPI dashboard, so you know your numbers every day
- ✓Every system and step written down, so it runs without you
- ✓Service that turns first-timers into regulars
07 · An online presence that sells while you sleep
- ✓A conversion website built to sell, not just sit there looking pretty
- ✓Google Business Profile set up and optimised
- ✓Found on Google, and pointed to by AI search
- ✓Real photos and sharp words that earn trust before they call
08 · Your own AI booking agent
- ✓Cyan replies to every enquiry in seconds and books the job
- ✓Instant replies, so you never lose a lead to a faster rival
- ✓An SMS alert the moment a new lead lands
- ✓Live by Week 2, yours to keep
09 · A marketing engine and an audience you own
- ✓One full month of social media management, done for you
- ✓A month of content and posts, ready to roll
- ✓Paid ads set up and running on the right platforms
- ✓A UGC plan so real content keeps coming after I leave
- ✓Local outreach and a launch plan that brings people in
- ✓An audience, lead capture, and a newsletter and customer database that is yours to keep
10 · Your day-90 handover
- ✓Every system and process documented, handed to you at day 90
- ✓A clear compass to a profitable business you can walk away from
- ✓A venue that runs on the system, not on you, and is worth more if you sell
- ✓Check-ins at 30, 60 and 90 days
Add it up. Bought piece by piece, that is concept, brand, menu, costing, location, lease negotiation, web, AI, marketing, team and full operating systems, plus ninety days of an operator who ran his own venue for eleven years working inside yours, plus a documented business you own forever. You get all of it from the operator himself, built in ninety days, for one flat fee, shared on application. One client at a time, so every hour of it is yours.
Values shown are indicative of buying each service on its own. Your fee is one flat rate, shared on application, paid in full upfront.
Bundled in. Yours.Most websites just sit there looking pretty and do nothing for you. Yours is built to sell. Sharp words, real photos, and set up so the right people find you on Google, get pointed your way by AI, and trust you before they call. It runs on Cyan, your AI receptionist. Cyan replies to your website visitors in seconds and books them in, while you work the floor. It makes you look like the best in town and brings people through the door for you. All yours. Live by Week 2.
You also keep this.Every system and step, written down. How your place really runs, made simple enough to hand to anyone. A venue that runs on the system, not on you. That means you can actually take a day off without it falling apart. And if you ever sell, a business that runs itself is worth a lot more to a buyer than one that needs you glued to the pass.
Indicative value, bought separately significantly more, plus 90 days of the operator
Your price one flat fee, by application
My promise: every leak found and named, in writing, in the first week. If I can't show you where the money goes, we stop there and you keep the report.
One client at a time, so you get all of me. The next intake is January 2027. When it's taken, the following slot opens after.
Australian benchmarks, 2025: food cost 25 to 35%, wages 30 to 35%, rent about 10% of sales (Zest cafe benchmarks); average net profit about 2% per dollar (AFR). The leak-finder figure is a rough illustration, not your real number, and nothing here promises a result.
