No Plan B is my first book. It is the story behind everything else on this site. A fishing boat out of Vietnam. A takeaway shop in Kingsgrove at eight years old. Twenty thousand dollars from my mother, who never saw what it built. Eleven years running Great Aunty Three in Sydney, and the slow discovery that I had not built a business. I had bought a job.
It starts the way it always starts. Small drift, justified. Then bigger drift, defended. Then one morning you don't recognise the life you're in. No Plan B is the lived account of how that happens, and the specific work of coming back from inside it. Not self-help. A reckoning.
Who it is for
Written for the founder rebuilding quietly. For the operator done performing. For the person ready to stop outsourcing the only responsibility that ever mattered. If you have ever looked at a full room and felt nothing but tired, this book was written for you.
What is in it
The climb, told plainly. The prison I built without noticing, and what it cost my health, my family and my finances. The decision to walk away in 2022, worse off than the day I started. And the rebuild: The Return, the idea that you rebuild a person with the same discipline you would rebuild a business. The daily practice I run on myself is free to read on the 8S page. The patterns underneath it are on the 10 Laws page. The book is the long version, with the parts I have not written anywhere else.
If you want a preview of the voice, the seven chapters on the about page are the outline, and the essay No Plan B: why I quit without a safety net is where the title came from.
Where it is up to
Unpublished. Being written now, while it is still happening. When it is ready, everyone on the waitlist gets one email. No nurture sequences. No noise. Subscribers to The Note get advance reading along the way.
One email at launch. Your address is handled as described in the privacy notice.
